What is a company promotion video?

Every company strives to be recognized and sought after. A video is a great way of doing this. With a company promotion video, companies can connect to their customers and target groups, and distinguish themselves from the competition. 

A company promotion video is a condensed information package about the company – what the company does, why it exists, and why the viewer should care. Promotion can be very direct, it can tell about your expertise and special skills, or it can be about the values, goals, or philosophy of your company. (See videos

Why use a white‍‍‍board video?

Whiteboard videos have a number of strengths, but in a nutshell, they are an informative and clear way to share a scoop about your company to your potential customers, pa‍‍‍rtners, and investors without being boring.

Who is it for?

Companies and organizations who want to tell the‍‍‍ world about themselves in a clear, humble, and human way.

1. Explain your “why” ‍‍‍

Sometimes it’s good to tell your viewers why your company does the things it does, in the way it does them, instead of just telling them what you do. You can refer to your company's values or maybe just let people know what your company sees as important and valuable in this world. 

2. Strengthen your message

Telling the story of your company from a ‍‍‍new angle gives viewers new insights and helps them discover new perspectives.

3. Create a human connection‍‍‍

When you want to tell about your company in a human, down-to-earth way that viewers can relate to, whiteboard animation is a great tool.